About me

Hi, I’m Jaypee Kong, a digital strategist and SEO consultant focused on AI driven search and performance marketing.

I started my SEO journey in 2014 on the technical side of search. I worked on backend structure, site architecture, and performance optimization before expanding into on page SEO, local search, and full digital growth strategy.

Over the years, I have worked with brands across publishing, real estate, technology, travel, and accessibility solutions. Each industry required a different strategy, data model, and execution plan. That experience shaped how I approach marketing today. Structured, analytical, and performance focused.

For me, SEO is not about rankings alone. It is about visibility, authority, and measurable growth in an evolving AI driven search environment.

MISSION

Mission

To deliver data driven AI SEO and performance strategies that increase visibility, attract qualified traffic, and create sustainable digital growth.

Vision

To become a trusted authority in AI driven search and performance marketing, helping brands adapt to the future of search while continuing to support specialized industries such as home elevators, where my work has already contributed to global level visibility.

Experience

HD Homelift Solutions

2022 – SEO Specialist

Position 1 SEO UK

2014 - Technical SEO Specialist

The Philippine STAR

2016 – Developer / Ad Operation

Metropolitan

2012 – Technical Staff

Specialties

AI Driven SEO Strategy

I design structured SEO systems aligned with AI powered search. I map search intent, build topical authority, and create strategies focused on long term organic growth.

Answer Engine Optimization

I structure content for visibility in AI generated results and direct answers. I align queries, schema, and content frameworks to increase discoverability beyond traditional rankings.

Technical SEO and Site Architecture

I optimize crawlability, indexing, and site structure to strengthen your search foundation. I improve performance, internal linking, and technical clarity to support scalable growth.

Performance Marketing and Paid Ads

I manage data driven campaigns focused on measurable ROI. I analyze metrics, test creatives, optimize CTR, and refine targeting to improve cost efficiency and lead quality.

Local SEO Strategy

I position businesses for stronger regional visibility. I optimize local signals, map presence, and geo targeted content to drive qualified traffic from high intent local searches.

Connected with

Behind this website, most ideas start with coffee and deep testing sessions. When I step away from analytics, I create AI content, contribute as a local guide, care for stray cats, and collect inspiration from Vans culture.

Hobbies

Beyond Marketing

I support and care for stray cats whenever I can. It keeps me grounded and reminds me to give back in simple ways.

Personal Interests

I enjoy the culture and design behind Vans shoes. I appreciate clean aesthetics, timeless style, and functional design, values I also apply to digital systems and performance marketing.

Outside of Work

I contribute as a local guide, sharing reviews and insights to help people make better decisions.

Beyond the Screen

I create AI focused content where I test strategies, share insights, and document how search and digital marketing continue to evolve.